The Third Row

Shop from independent stores that blogs & magazines are talking about.


Subscribe to discover cool stuff.Discover cool stuff. Subscribe to our newsletter.



If you're a design-loving gal or guy, read on!

If you're an independent retailer or designer, you might like to head over to our Join page.

As seen in

Ask Homeroom, Interview with Diana Campbell, February 2016

Fete Magazine, Holiday Rituals shoot, November 2015

Peppermint Magazine, Home Grown shoot, August 2015

Yen blog, Skaters High Tea shoot, August 2015

Interiors Addict, The Third Row: Helping small retailers, bloggers and customers, March 2015

Sunday Style, 10 of the Best Online Design Stores, June 2014

Brisbane News, Diana Campbell, September 2013

The Courier Mail, Web shoppers take discovery voyage, August 2013

The Weekend Edition, The Third Row makes independent shopping easy, August 2013

Kylie Jackes, Profile Diana Campbell - The Third Row, July 2013

Startup Smart, Online hub launches to connect customers to independent fashion and homeware retailers, July 2013

We use the magic of technology to extract the newest products from over 150 awesome independent stores.

That means you'll find all the planters, dresses, and cushions, that our fabulous independent retailers and designers started selling online in the past 48 hours. Pretty awesome, right?

We keep tabs on which goods are being mentioned by influential design blogs and magazines.

Scroll down our homepage, to see what's setting the blog and magazine-osphere alight right now.

We're design nuts.

We believe in the power of a unique and beautifully-designed coffee mug to make life more awesome.

We believe in the power of a beautifully-designed business model to improve the livelihoods of independent store owners, forward-thinking publishers, and charities that do incredibly important work in the community.

If you're a writer or investor who'd like to know more about our platform and innovative business model, please get in touch.

We're a small team... of one, plus a few helpers.

It might look like we have an army updating the site, but it's basically just me, Diana Campbell, plus a lot of tech smarts. My background is making websites that people love to use, and I live in Brisbane, Australia. I like shopping from independent stores and designing better ways of doing things, when I'm not wrangling 3 children and necking coffee.

What people are saying

Blogs and magazines

The Third Row helps you put your pennies in the smallest and cleverest of online shopping carts, helping keep independent stores afloat in a world where big business can sometimes swallow them whole.
The Weekend Edition
If you’ve been scouting for an objective place from where to observe and keep track of everything going on in the blog shopping world, then The Third Row has the best seat in the house.
Four Thousand
Devoted to pooling the latest and greatest pieces from independent designers and beautifully curated online stores, which have received great press across magazines and blogs
Kylie Jackes


Love to be involved Diana, what a great idea, so many internet ideas, this one really is unique.
Rachel Castle, Castle and Things
We have already received a great response from your site. It looks amazing! You have selected such special retailers, we love being a part of The Third Row.
Tess, Corner Store
We'd be more than happy to be a part of The Third Row and feel your concept is a great new way for online consumers to shop.
Karla Magayanes, Aark Collective
I'm so impressed with The Third Row, it's such a great idea and something that is truly needed to compete with the likes of ASOS Nasty Gal et al!
Courtney Dewitt, This Is Not A Mall
I have a feeling this is going to change online shopping for the better! Bye-bye unsuccessful Google search, hello TTR.
Eloise Rapp, RAPP Scarves