About this blog
PR + advertising advice for independent retailers + designers. Ideas for blogs + magazines on how to design advertising partnerships with independent stores. Hint: Banner ads and print ads are not where it's at.
Wastage is a hot topic right now. Programs like the ABC’s War on Waste have drawn attention to the 30 million bendy bananas that are thrown away each year because they don’t fit Coles and Woollies specifications. Many of us saw, and were revolted by, the image of Henderson Island covered with 38 million pieces of plastic. […]
I was having dinner with a close lawyer friend recently who told me that she was surprised when I started The Third Row because she never saw me as someone who cared much about shopping. She was absolutely right. I do not love shopping. But I do love design. I do love supporting independent businesses […]
And another magazine bites the dust. Yen Magazine, a fantastic supporter of independent design and retail, published its final issue in February. (Wipes tear.) Pedestrian: ‘YEN’ MAG SHARES SAD NEWS IT’S CLOSING AFTER 15 YRS OF INDIE GOODNESS
At the start of 2015, I decided that this would be the year we started to ‘create’ in a language that independent designers and retailers, and design-lovers – our audience – REALLY understood.
Recently I went to a presentation put on by Peppermint Magazine called How To Pitch Your Brand To A Magazine.
It’s not Urban Outfitters or Typo or H&M. It’s someone you know well: a creative and clever wolf dressed in independently-designed sheepskin clothing, and you probably emailed them just yesterday.
If you own any recent Jamie Oliver cookbooks (I own three!), you’ll know Jamie’s always banging on about buying the best quality ingredients you can afford.
When I look back at the person who started the journey to build this website, 2 and a half years ago I can’t help but shake my head and sigh. Oh, the naivety!
I was recently reading an article in Broadsheet Melbourne when these words from Chris Sanderson of trend forecasting agency The Future Laboratory caught my eye.