So, you know your blog, magazine and/or Instagram account drives sales for the brands you feature. But do you know EXACTLY where your content fits in the customer journey? This diagram by Boston Consulting Group will show you. This related article from econsultancy explains how the Western customer journey compares with the Chinese customer journey – which is startlingly different.
“There is some innovation, but it is mostly like junk mail.”
“ They are like wallpaper in the background. I think banner ads in general have lost a lot of their luster.”
Trying to convince your managers to ditch banner ads? Send them this Digiday article on the history of the first banner ads and they might finally get the message: they’re relics.