About The Third Row

This is the official blog of The Third Row, a marketing platform for independent retailers and designers who’ve received great media coverage, written by founder Diana Campbell.

Since 2013, we’ve been exploring how technology can help independent designers and retailers thrive online in a sector undergoing intense (like, ridiculously crazy!) upheaval.

Our hunch is that magazines, bloggers and Instagram influencers, with their hordes of followers, talent for creating beautiful content, and ability to create excitement and credibility around smaller businesses and brands, hold the key.

We’d ALL like to shop with the smaller designers and retailers we see mentioned by these guys- we  just need a way to keep track of them, and search their products when we ACTUALLY need to buy stuff! And that’s where  The Third Row comes in.

Magazine-ad-managers, bloggers and Instagrammers: we’re currently adapting The Third Row platform to make it easy for your followers to shop from brands you’ve featured, while earning you $. I’d love you to get in touch to see if it could work for you.

Independent retailers and designers: You’ll find lots of useful advice on using PR and advertising to grow your business right here on the blog. If you’d like to join our wonderful community of independent stores representing original design and creativity, apply here.

Me. Diana, idea-person and doer of most things involving The Third Row. Say hi!
Me. Diana Campbell: idea-person and doer of most things involving The Third Row. Say hi!


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