In 2010, founder, Diana Campbell, returned to Australia after a 5 year stint in London. Out-of-the-loop about where all the noteworthy independent fashion and design stores were, she turned to design blogs and magazines, and did her best to search for products. As a website producer and UX designer, she was struck by the inadequacy of magazines and blogs for product research.
She decided to do something about it.
The Third Row started life in 2013 as an aggregate shopping website where shoppers could search for products from independent brands recently mentioned in the media.
During its first iteration, the platform referred over 35K buyers, and established itself as an innovator in the design, ecommerce and publishing space.
And we identified the real opportunity: integrating product search engines into publisher websites.