An exciting new direction for The Third Row

Adore Shopping - our first beautiful product search engine in collaboration with Adore Magazine. Image courtesy of Adore Magazine.
Adore Shopping – our first beautiful product search engine in collaboration with Adore Magazine. Image courtesy of Adore Magazine.

Today I have a big announcement.

The Third Row is changing. We’ve always been passionate believers in magazines and publishers, and their power to help us buy better.

From today, we are going in an exciting new direction: creating beautiful product search engines for interiors and fashion publishers.

With a product search engine powered by The Third Row, interiors and fashion publishers can:

  1. Help people find in-stock products featured in past issues and posts
  2. Drive sales for retail brands
  3. Earn from it

Continue reading “An exciting new direction for The Third Row”

Advice: 6 innovative platforms every interiors & fashion publisher should use in 2018

As news about the closure of print and digital magazines, rolls in with ever-increasing regularity (RIP HuffPost Australia joint venture, Homes+, Shop Til You Drop etc) it’s more important than ever for publishers to use the tools and platforms that are redefining how publishers make money, create content and serve their advertisers.

Here are 6 innovative companies to help every publisher stay ahead of the curve in 2018.

Top (L to R) Alicia Navarro from Skimlinks; Oliver Roup from Viglink; Zane McIntire from Commission Factory. Bottom (LtoR): Danielle Lewis from Scrunch, Gaby Howard from Flaunter, Diana Campbell from The Third Row.
Top (L to R) Alicia Navarro from Skimlinks; Oliver Roup from Viglink; Zane McIntyre from Commission Factory. Bottom (L to R): Danielle Lewis from Scrunch, Gaby Howard from Flaunter, Diana Campbell from The Third Row.

Continue reading “Advice: 6 innovative platforms every interiors & fashion publisher should use in 2018”

News roundup: Innovation in publishing, advertising and retail

So, you know your blog, magazine and/or Instagram account drives sales for the brands you feature. But do you know EXACTLY where your content fits in the customer journey? This diagram by Boston Consulting Group will show you. This related article from econsultancy explains how the Western customer journey compares with the Chinese customer journey – which is startlingly different.

Continue reading “News roundup: Innovation in publishing, advertising and retail”