An exciting new direction for The Third Row

Adore Shopping - our first beautiful product search engine in collaboration with Adore Magazine. Image courtesy of Adore Magazine.
Adore Shopping – our first beautiful product search engine in collaboration with Adore Magazine. Image courtesy of Adore Magazine.

Today I have a big announcement.

The Third Row is changing. We’ve always been passionate believers in magazines and publishers, and their power to help us buy better.

From today, we are going in an exciting new direction: creating beautiful product search engines for interiors and fashion publishers.

With a product search engine powered by The Third Row, interiors and fashion publishers can:

  1. Help people find in-stock products featured in past issues and posts
  2. Drive sales for retail brands
  3. Earn from it

Continue reading “An exciting new direction for The Third Row”

News roundup: Innovation in publishing, advertising and retail

So, you know your blog, magazine and/or Instagram account drives sales for the brands you feature. But do you know EXACTLY where your content fits in the customer journey? This diagram by Boston Consulting Group will show you. This related article from econsultancy explains how the Western customer journey compares with the Chinese customer journey – which is startlingly different.

Continue reading “News roundup: Innovation in publishing, advertising and retail”