About The Third Row

Me. Diana, idea-person and doer of most things involving The Third Row. Say hi!
Me. Diana Campbell. Drop me a line.

This is the official blog of The Third Row written by founder Diana Campbell.

In 2010, I returned to Australia after a 5 year stint in London. Out-of-the-loop about where all the noteworthy independent fashion and design stores were, I turned to design blogs and magazines, and did my best to search for products. As a website producer and UX designer, I was struck by the inadequacy of interiors and fashion blogs for product search.

I decided to do something about it.

The Third Row started life in 2013 as an aggregate shopping website where shoppers could search for products from independent stores recently mentioned in the media.

Over the past 4 years we’ve worked with hundreds of stores, generated thousands of dollars worth of sales, identified over 5000 media mentions for products on our site and established many connections in the design, retail and media space.

And, we’ve identified the real opportunity: integrating beautiful product search into the websites of interiors and fashion publications, so their followers can easily find products and shop from retailers they’ve featured. With a beautiful product search powered by us, publishers will be able to further monetise their styled imagery and editorial content by integrating it alongside products to influence shoppers to buy.

Interiors and fashion publishers: We’d love to talk you about how you can monetise your content using beautiful product search.  Please, get in touch.


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